Whale SENSE is a voluntary education and recognition program offered to commercial whale watching companies in the U.S. Atlantic and Alaska Regions. The program is sponsored by NOAA Fisheries and Whale and Dolphin Conservation. Developed in collaboration with the whale watching industry, Whale SENSE recognizes whale watching companies committed to responsible practices.

Participating companies agree to:

✔ Have all staff complete annual training and evaluation
✔ Complete annual stewardship project
✔ Ensure advertising follows responsible viewing practices
✔ Adhere to program criteria
✔ Feature Whale SENSE logo with current calendar year on website and vessels

See current year Whale SENSE participants here.

Whale SENSE and Related Programs

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Whale SENSE in the News!

Watching Whales Sensibly for Ten Years June 26, 2019

Whale SENSE mentioned in NOAA Fisheries FishNews e-newsletter August 23, 2017

Whale SENSE Provides Best Practices to Local Whale Watching Fleets May 17, 2016